It's been asked what's the importance of a website for business growth. In this article, we'll explore this question in detail whilst identifying a number of reasons why we believe you need to invest in a quality website today.
- We live in a digital age
- Growing company sales
- Building brand credibility
- Understanding customer purchasing decisions
- So what’s next?
We live in a digital age
If you want your company to be successful in the modern marketplace, you’ve got to have a professional website. Your website is the backbone of your business, supporting all of your digital marketing efforts.
As you market your products and/or services, your website acts as the “base” to send your customers to. For example, your website plays an important role in email marketing. If you’re using email marketing to reach and engage your customers, then you need somewhere to send them after they’ve read it. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase.
However, in the same way you wouldn’t have a shop that’s unattractively designed with poor lighting or without adequate sales advertisements, you wouldn’t want an unattractive website that performs poorly. Give your website the same level of attention as you would a physical shop.
Growing company sales
Sales are vital to every business. It’s the only way that you can keep your company up and running, and the importance of a website for sales cannot be overstated.
By having an online presence through your website, you’re able to reach more customers. The more customers you reach online, the more opportunities you have to make a sale. Developing a website doesn’t automatically bring paying customers to your business. However, through search engine optimisation (SEO) of your website, you can improve the chances of bringing in more qualified leads who are more likely to make a purchase.
Not only does a website help you increase your sales opportunities, it also increases your availability to make sales. With a website, you can sell your products and services around-the-clock. You don’t have to be actively engaging with leads on a constant basis because they’re able to get the information they need from your site. Your website acts as a passive salesperson further highlighting the importance of a website for business. Learn more about how to increase your website sales.
Building brand credibility
How does a website help you build credibility? Well, it allows customers to see what your brand is all about. In addition to showcasing your products and services, you can also tell customers about your company and its mission. By helping customers get to know your business, you’re working to establish trust, which is the first step in building long-lasting customer relationships.
When it comes to finding a reputable business, customers want to know where a brand stands in the industry. The content that you create and publish to your site helps show customers that you know your stuff. The importance of a website for business is that it adds depth to your brand and solidifies your audience’s perception of your company. By providing value, you can work to build stronger relationships with customers and encourage conversions.
Understanding customer purchasing decisions
Most consumers are looking online for information that will help them make smarter purchasing decisions. In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the shop. This buying behaviour trend emphasises the importance of a website for business.
A website means you can be found online. With an internet search, a business card or a listing, someone can find you and all your details quickly, easily and efficiently. You can even be proactive to put in place the necessary measures to rank higher on Google and other search engines (this is called SEO). So no matter what you do, the people who need your services can find you.
So what’s next?
We're always careful to not leave people hanging. It's all well and good saying "You need a website!" but without providing tangible next steps, we know we could be leaving you in the dark.
Great news - since you understand the importance of a website for business and are actively seeking out a solution to your situation, we can help. We've got a team who are ready to help build the website of your dreams. With a number of packages available, here's what you'll be able to get:
- Monthly or one-off payment options
- High-quality, modern website
- Fast turnaround time - get your website in 21 days
- Professional team of developers and designers
- An experienced digital agency who are committed to growing your business sales
Learn more about our pre-packaged and bespoke options website options. If you've already got a website but need it updating or upgrading, contact our team today. We'll be able to help you as well.