As a wholesale business, you make money when consumers or retailers buy your goods – but that's sometimes easier said than done. We're here to carry the responsibility for increasing your sales. If you're out of ideas of how to attract more buyers, talk with our team today.
Every detail counts, and fortunately, there are great ways to help increase your sales. We support wholesalers when it comes to gaining the attention of your customers, so look no further.
This is particularly important when you factor in the competition among brands nowadays – and the ease it takes for a retailer to introduce a new wholesaler to their business in exchange of letting go of another one.
Through our innovative strategies and packaged options, we can rocket your sales whilst streamlining your digital efforts.
Adapt and grow with new technologies
In the United Kingdom, there were 103,026 wholesale trade enterprises in 2018. “The growth of technology such as online ordering is making it much easier for retailers and caterers to deal directly with wholesalers,” says FWD CEO James Bielby. If you're not adapting with modern technologies, you'll struggle to survive the shift in the wholesale sector.
Make wholesale ordering, delivery and billing seamless
Sure, you can just create a website with us, if you want. However, we can also help with hosting and maintaining it as well but you’re not obliged to take us up on these services. Although, if you were to sign up with all three services, you’d receive a discounted price for doing so.
What features do you include to make this process seamless?
To provide a great ordering experience, we'll integrate a range of features too long even to name here, including both member and guest ordering, unlimited number of products, detailed filters, VAT breakdown, the opportunity for product reviews, advertisement spaces to generate another source of income and more. We'll make your wholesale website customer-focused, efficient and mobile-friendly.
Additionally, we'll employ several security measures to ensure your customers trust your website and have the confidence to make an online purchase. These include, but are not limited to, having an SSL certificate, regular backups of your website and a wide range of security protocols.
Do you provide features for both B2C and B2B?
Yes, and you'll be able to choose to focus on either/both markets with your eCommerce website. For example, if you sell to both consumers and businesses, you'll be able to offer different prices for each type of customer.
Is the responsiveness of a website that important?
Responsive design is the "big thing" in web design right now. Improving the way your website looks on devices with both large and small screens increases the amount of time that visitors spend on your site. Having a consistent experience on your website can increase sales and even helps to improve your ranking in search engines, meaning you're more likely to appear higher on Google.
How important is it to have a high-quality website?
The simple answer is extremely. In today's world, a website is critical to the ongoing success of your business. The most successful companies have beautiful websites that are not only up-to-date but also optimised for mobile.
Showcase your products
With technological advances, it's no doubt that digital is becoming the preference. Why? It's because, with the use of smartphones and tablets, information is more accessible to consumers – it's literally at their fingertips. So take advantage of the opportunity to much more easily showcase your products and convert them into sales.
Positioning your company for growth and prosperity in times of growing national chain competition and increasing customer demands is a challenge. However, according to Adobe, "38% of people will stop engaging with a website if the content or layout is unattractive." First impressions are everything online, and you need to make a good one quickly. When you introduce eCommerce into your marketing and sales strategy, you welcome the opportunity to gain increased visibility, increased brand awareness and increased sales.
Tailored to the wholesale sector
Developed using industry-leading technology, we'll provide a complete set of management tools to allow you to run your online store with ease. We'll tailor your eCommerce website to your needs, thus giving you everything that's needed to run a successful website.
Will the administrative area of the website be simple to use when managing my products?
We aim to make managing your products as simple as possible. The backend of your new website is tailor-made for wholesalers, and as such, we've designed it to be easy to use. However, once your website is ready to launch, we don't just hand you the "keys" and walk away. We're continually available to support and even to manage aspects of your website you either don't want to or don't have the time too.
It's not always easy to welcome another channel of distribution to manage. Unless, of course, you're using our approach. Through our tried-and-tested formula, your modern website will offer industry-leading functionality without the additional headaches.
Can you tell me more about your process of working?
Sure, happy too. Our process somewhat varies based on the nature of the project (i.e. we follow a different workflow for website development projects compared to managing a social media ad campaign). However, they all begin the same way and follow the same principles.
We'll begin by completing a Project Brief, which will determine the scope of the project from a macro perspective. With our teams, we'll ascertain what we believe is the best way forward and will put together our findings in a Proposal. We'll invite you to make any necessary edits, evaluate the Proposal with your teams, and once you're happy, we'll ask you to sign off on the project.
The purpose of this first stage is to establish your needs and pain points so as to provide a solution that will empower your business growth. We'll set clear expectations, ascertain specific milestones and provide you access to your client area.
Supporting cash & carry and delivered wholesalers
With the wholesale industry orientated around cash & carry and distribution models, providing eCommerce solutions for each approach is paramount. For cash & carry wholesalers, having a high-performance website builds brand loyalty and increases the likelihood your customers will become repeat buyers. For delivered wholesalers, having an eCommerce website assures your customers that their stock levels can remain high; especially during busy seasons such as Christmas and in situations like those created by COVID-19.
Does having a website really make it easier for our customers to purchase from us?
Absolutely! Instead of having to trawl through endless product catalogues, drive, park and walk around a warehouse or stand in queues waiting to pay, your customers will be able to conveniently and effortlessly purchase their required stock. You'll even be able to sell directly to consumers, thus expanding your customer base. Set yourself apart from the competition and give your customers an excellent experience when purchasing from you.
Supporting your move to go digital
Making the move to go online can be intimidating for an industry built upon human interaction and face-to-face sales. With how the industry is evolving, embracing digital marketing is crucial; otherwise, companies may be left lagging behind the competition. However, you don't need to go it alone. Engage with our team and allow us to support your transition.
Effective marketing and advertising
Wholesale marketing and advertising can be complicated and challenging. Marketers often throw around big words and tell you about product conception, value proposition, or market segments and revenue models, and it can all be very overwhelming. Maybe that's why some businesses don't market themselves. As a digital agency, we were shocked to learn that 1 in 5 small businesses don't utilise digital marketing, and even more worryingly, 1 in 10 small businesses don't invest in any kind of marketing. We don't aim to make managing a wholesale company more difficult; actually, quite the opposite.
Potential of email marketing
Email marketing remains one of the most important and influential ways for your business to connect with customers and build lasting relationships with them. From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. Additionally, Hubspot found that over 20% of marketers surveyed say that email design is improving their email engagement.
The race to go digital has created a skills gap within the sector, especially compared with those operating in the B2C space. While this gap is understandable, it's also avoidable. Businesses facing this skill gap should look at working with third-party partners that have the knowledge and expertise they may be lacking in-house. And that's where we come in—a company with the expertise to rocket your growth.
Package and bespoke options
We regularly have clients approach us, recognising they need marketing and branding services but unsure of what they require to maximise their selling opportunities. As each business is unique, we provide both packaged and bespoke options to support a variety of wholesalers. We'll give you access to our experienced marketing team and graphic design studio, ensuring we are coherently working as an extension of your business.
We have carefully crafted a variety of comprehensive packages that are full of premium services. Each offers a great combination of selling tools to suit all wholesaler types and budgets.
We provide a full range of online and offline marketing and branding services, and there are no limits to how we'll tailor them to assist your business in reaching its full potential.
Whether a small or fledgeling wholesaler, our competitive prices cater to a variety of needs. Additionally, you can build a bespoke package suitable for your exact requirements.
Let's grow your sales
The wholesale sector has a lot to gain from investing in eCommerce capabilities, providing a real opportunity to make significant leaps in business growth.
Still got a question about something? Check out the frequently asked questions below and should these not help, don’t hesitate to contact us.
Who is Ark Digital Agency?
We're a company focused on helping startups and small businesses to grow their sales. However, we don't want to increase your workload because we know how stretched you can be, so we've tailored our approach to making things as simple as possible. We've supported businesses in various industries, but we've got a particular passion for wholesale companies.
At a later date, can I upgrade from the basic to premium package?
Absolutely. However, depending on the stage of your project, how this will happen will vary. We'll be happy to talk you through this transition though if you find yourself in this position.
Do you offer any eCommerce features other than what's mentioned in the pricing table?
Yes, but as you can imagine, that list is long and technical. To make things simple and easy to understand, we've just highlighted the most significant features in the pricing table, but we'll be happy to talk through the micro-detail with you should you be interested.
Which package option is best for me?
It depends on your current situation, your marketing strategy moving forwards, what you're hoping to achieve in the short to long-term, and your budget. If you're struggling to discern which option is best for you, contact us today, and we'll be happy to provide fair and honest advise.
How do I go about choosing the bespoke package?
Begin by assessing which features would be of value to your company and then get in contact with us. We'll discuss your needs and will help to align your requirements with the features we offer.
Can I book a meeting with your team to discuss my needs?
Absolutely, we'll be more than happy to help. And know this, you won't be the first. We often speak with clients who know what they want to achieve, such as increased revenue in the next year but lack the knowledge or experience to understand how best to accomplish this. That's where we come in.
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You're looking to begin a new project — create a new website, increase company leads, develop a marketing strategy — and you want to partner with the right team. Book a non-commital, 15-minute, free-of-charge appointment and learn more about how we can help your business. Get in touch today.