Need support during this COVID-19 pandemic?
Learn More ⇒


Understand who you're trying to reach

We're going to help you to refine your understanding of your target audience; the individuals you're ministry is trying to reach. Why? Because knowing who you're trying to reach will equip you to reach them more effectively.


You'll never reach everyone so take the time to strategically plan who will try to win for Jesus. Knowing your audience will equip you to reach them more effectively.

What's next?

Take the time to define your target audience and segment them. Then reflect on your ministry and whether you're content is tailored to them.

Your ministry has something to offer. Not because you've got a great concept (although it probably is!) but because of the One in whom the ministry is trying to share.

However, no single ministry will reach all people. Those Paul wasn't able to reach, Peter was. Jesus is the exception to the rule but He wasn't a ministry. Our humanness limits our ability to reach all. Paul was willing to reach some (1 Corinthians 9:22) and that should be our goal as well.

In this article, we're going to help you to refine your understanding of your target audience; the individuals you're ministry is trying to reach. Why? Because knowing who you're trying to reach will equip you to reach them more effectively.

What is a target audience?

A target audience is defined as a specific group of individuals for which your ministry positions itself to reach.

Or in simpler terms, it's the group of people who are the most likely to engage with your ministry.

The more clearly you define your target audience, the better you can understand how and where to reach them. You can start with broad categories like millennials or single moms, but you need to get much more detailed to achieve the best possible conversion rates.

Don’t be afraid to get highly specific. This is all about targeting your marketing efforts effectively, not stopping people from accessing your ministry. People who are not included in your target audience can still access you—they’re just not your top focus when it comes to crafting your marketing strategy.

Segment your audience

Segmenting your audience is breaking down your audience into further smaller groups. For example, if your target audience is millenials who are searching for spiritual answers, segments of this audience may include

  • Millenials at university,
  • Millenials recently graduated,
  • Millenials beginning a family, and
  • Millenials dissatisfied with their career paths.

Four common segmentation types include:

  1. Geographic segmentation is based on location, such as country, and city
  2. Demographic segmentation focuses on features such as gender, race, and age
  3. Behavioral segmentation focuses on the changes individuals experience as a result of your ministry such as healthier lifestyle, greater life fulfilment, and increased sense of community
  4. Psychographic segmentation that considers attributes relating to personality, values, attitudes, interests, or lifestyles, such as being an active reader

To segment potential customers into a target market, these are some of the questions you'll need to answer:

  • How old is your ideal customer?
  • Is your ministry most suitable for men, women or children?
  • Where do they live?
  • What type of education do they have?
  • What problems, needs, or wants do they have that your ministry will fill?

Other Resources

We've got a host of other awesome, online resources. Check them out.
Why churches and ministries should be making high quality digital content
In a digital world where we're more connected than ever, it's imperative for churches and ministries to be contributing to the space.
Your website is your digital "base"
With so many digital marketing tools and channels being used today, it’s important to make your website the hub of all your online efforts.


We're proud of the companies, businesses and organisations we've had the privilege of working with. Here are just a few testimonials of what they've said about us.
  • Working with Ark Digital Agency was very easy. We had an idea of what we wanted and they helped to develop that idea into a logo and website design that we use today.
    Heather Whitehouse
  • I reached out to Lyndon (co-founder) via LinkedIn and he, along with his team, were able to handle my project from beginning to end. I asked them to liaise with one of my team members instead of with me directly and they were more than happy to comply.
    Brodie Jones
  • My assigned Account Manager was able to keep me up-to-date on all that was taking place so I never needed to chase anyone up like I've had to do with previous designers.
    Ioan Clemons

Get In Touch

Our customer service team are available to discuss your needs
Monday to Friday: 9am to 5pm

Clients love us

Book virtual appointment

You're looking to begin a new project — create a new website, increase company leads, develop a marketing strategy — and you want to partner with the right team. Book a non-commital, 15-minute, free-of-charge appointment and learn more about how we can help your business. Get in touch today.
Our mission is to grow the sales of startups and small businesses whilst reducing their workload. Learn more about us.


Receive marketing tips, branding suggestions and other resources to upgrade your business.
Copyright © 2020 Ark Digital Agency. All rights reserved.
Developed by the Ark Digital Agency team.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram