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Your website is your digital "base"

With so many digital marketing tools and channels being used today, it’s important to make your website the hub of all your online efforts. Rather than operating in silos, your digital efforts should be fully integrated—with your website serving as the "base".


Being present on a number of digital platforms is great but make sure they all link back to your website. Allow your website to be your digital home.

What's next?

Conduct a thorough review of all your digital tools and make sure they direct your users back to your website. Also, check your website and make sure it's ready to receive all of your increased web traffic.

If you want to be successful in the modern world, you’ve got to have a professional website.

With so many digital marketing tools and channels being used today, it’s important to make your website the hub of all your online efforts. Rather than operating in silos, your digital efforts should be fully integrated—with your website serving as the "base".

Your website is the backbone of your organisation, supporting all of your digital marketing efforts.

Below, we’ll discuss the importance of a website for your organisation's success and what you need to know about getting started with a professional website.

Your online base

As you market your organisation, your website acts as the “base” to send your audience to. If you’re using email marketing to reach and engage your audience, then you need somewhere to send them to "convert" them. Your website is the perfect place to guide your email subscribers to when you want them to learn more about what you have to offer.

However, in the same way you wouldn’t have a shop that’s unattractively designed with poor lighting or without adequate sales advertisements, you wouldn’t want an unattractive website that performs poorly. Give your website the same level of attention as you would a physical shop.

Your website is the front door

Your website is the front door to your organisation, and is often the first impression your brand makes on audience. It’s the place where you control the design, narrative and style. Your website conveys your brand and your organisation.

Is that message positive, negative or neutral? Design and aesthetics aren’t the be-all, end-all, but they are hugely important to reflecting well your organisation and keeping individuals on your site. Is your website clean, organised and easy to navigate? If it is confusing or hard to find information, you can say good-bye to people.

How to get the most from your website

Having a website isn't enough. You need a website achieves what it's set out to do. Whilst much can be said on how to get the most out of your website, let us highlight a number of key things:

  • Make it mobile friendly - with more and more users accessing the internet from their mobiles, it's key that yours can easily be used
  • Make your contact details prominent and accessible
  • Keep it simple - less it often more
  • Use clear call-to-actions
  • Provide social proof such as testimonials and social media shares
  • Make sure your design elements are consistent throughout
  • Take your users on a journey
  • Update it on a regular basis
  • Make sure you use high-quality images

Other Resources

We've got a host of other awesome, online resources. Check them out.
Understand who you're trying to reach
We're going to help you to refine your understanding of your target audience; the individuals you're ministry is trying to reach. Why? Read to learn more.
Why churches and ministries should be making high quality digital content
In a digital world where we're more connected than ever, it's imperative for churches and ministries to be contributing to the space


We're proud of the companies, businesses and organisations we've had the privilege of working with. Here are just a few testimonials of what they've said about us.
  • Working with Ark Digital Agency was very easy. We had an idea of what we wanted and they helped to develop that idea into a logo and website design that we use today.
    Heather Whitehouse
  • I reached out to Lyndon (co-founder) via LinkedIn and he, along with his team, were able to handle my project from beginning to end. I asked them to liaise with one of my team members instead of with me directly and they were more than happy to comply.
    Brodie Jones
  • My assigned Account Manager was able to keep me up-to-date on all that was taking place so I never needed to chase anyone up like I've had to do with previous designers.
    Ioan Clemons

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