If you want to be successful in the modern world, you’ve got to have a professional website.
With so many digital marketing tools and channels being used today, it’s important to make your website the hub of all your online efforts. Rather than operating in silos, your digital efforts should be fully integrated—with your website serving as the "base".
Your website is the backbone of your organisation, supporting all of your digital marketing efforts.
Below, we’ll discuss the importance of a website for your organisation's success and what you need to know about getting started with a professional website.
As you market your organisation, your website acts as the “base” to send your audience to. If you’re using email marketing to reach and engage your audience, then you need somewhere to send them to "convert" them. Your website is the perfect place to guide your email subscribers to when you want them to learn more about what you have to offer.
However, in the same way you wouldn’t have a shop that’s unattractively designed with poor lighting or without adequate sales advertisements, you wouldn’t want an unattractive website that performs poorly. Give your website the same level of attention as you would a physical shop.
Your website is the front door to your organisation, and is often the first impression your brand makes on audience. It’s the place where you control the design, narrative and style. Your website conveys your brand and your organisation.
Is that message positive, negative or neutral? Design and aesthetics aren’t the be-all, end-all, but they are hugely important to reflecting well your organisation and keeping individuals on your site. Is your website clean, organised and easy to navigate? If it is confusing or hard to find information, you can say good-bye to people.
Having a website isn't enough. You need a website achieves what it's set out to do. Whilst much can be said on how to get the most out of your website, let us highlight a number of key things: